FOREST F/W 2014 COLLECTION
PuroCorazón is a company that creates handmade handbags and accessories. It combines traditional Peruvian embroidery and textiles with contemporary materials and designs.
The FOREST F/W Collection is inspired by the Victorian Art Era’s aesthetics, as well as by the animals of the forest, with the hare, fox and butterfly as its principal characters. In addition, the chosen color palette is sober, elegant, and appropriate for the season. The collection’s graphic pieces resemble the handmade, childish and saturated identity of the brand, and include digitally printed scarfs, and sublimated cosmetic bags and wallets. Also, laser engraving designs over leather, as well as embroidery pieces, and silk-screen printing over fabric, were techniques that enhanced a variety of handbags, clutches, wallets and coin purses. Finally, all the items were part of the collection’s photo-shoot, in which the photos were mediated with illustrations.
Creative direction: Carolina Restrepo.
Photography: Alejandra Devescovi and Leslie Spak.
Makeup: Luis Salcedo.
Styling: Lía Lázaro.
Model: Mapple Sam.
Design techniques: Digital illustration
and vector design.
Printing and other techniques: Digital and
silk-screen printing, sublimation over fabric,
laser engraving and embroidery.
Software: Illustrator and Photoshop.