MAAJI ACTIVEWEAR CHROMATIC GAMES FALL 2018 COLLECTION
Maaji’s is a Colombian brand which portfolio includes swimwear, activewear, cover-ups, kids wear, trunks and accessories. All of their lines have a unique mix of colors, shapes, cutting-edge silhouettes, textures, and ubiquitous presence of details that define the brand’s philosophy. Maaji is present in more than 54 countries, operates directly and indirectly in 12 stand-alone stores across the Americas, and has builted long term solid relationships with world-class partners such as, but not limited to Nordstrom, Revolve, Asos, Amazon, Zappos, Liverpool, Neiman Marcus, and Anthropologie. The Chromatic Games Fall 2018 activewear collection combines imagery from nature with bold and playful colors. The patterns are inspired by current athleisure trends and are adapted to a wide variety of sportswear products, using both repeated and engineered designs. The color palette is bright and edgy but perfectly balanced out with muted seasonal tones.
Design technique: Digital pattern design and re-coloring of prints. Printing technique: Digital, sublimation, and silk-screen printing. Software: Illustrator and Photoshop. Creative Direction: Carolina Restrepo. Print Design: Carolina Díaz.