TACOHOUSE is a restaurant with the goal of bringing a healthy Mexican experience, and promoting a natural and fresh lifestyle. Its brand identity is enhanced with a set of fantasy characters, stories, and different scenarios, where magic and good luck are united to create delicious flavors and memorable moments. The characters and stories are present in the multiple designed pieces, which include: business stationery, postcards, restaurant menu, food packaging, interior design, and many more.
Creative direction: Hensey Vega Laiton.
Graphic design: Carolina Díaz and
Hensey Vega Laiton.
Design technique: Vector design
and digital effects.
Software: Illustrator and Photoshop.