The challenge was to create a brand and an accompanying business strategy founded on a personal interest.
Vualé is a Colombian brand of premium silk scarves. These are known as the most versatile women’s apparel item, because they can be folded and draped in multiple ways turning into a bandana, bag, skirt, shirt and many more. The brand presents the product as a versatile garment, rather than a simple scarf.
In addition to the product design and its photo-shoot, digital, printed and industrial pieces were designed. Some examples are: a series of packages, a web page, a smartphone application, various accessories (versatile ring, mesh laundry bag and an optical tissue), the shipping invoice, and its envelope.
Design techniques: brand and strategy creation, vector design and digital effects.
Printing and other techniques: laser printing, laser engraving (versatile ring), and
sublimation over silk.
Software: Illustrator and Photoshop.